How to Decide on the Best Company Core Values

best company core values

Best Company Core Values

Core values are what you value as the most important beliefs about the world. They can apply in a personal or also in organizational context, and they help guide the decisions of your and your organization.

The best company core values are principles that help you maintain focus on the task at hand. It is by referring to the core values that you know whether what you’re doing is right or wrong.

More importantly, your core values will also play an integral role in determining whether you succeed or fail at work — and in life. Holding negative core values, or deviating from positive core values, will almost certainly lead to failure.

Core values are therefore crucial, and you would be wise to invest some time in determining which values are essential to your success.

If you are running a business with employees, you will need to create a set of core values that you all share. These will often, at least in part, be informed by your personal core values — given that you run the business.

To determine what the core values of your business should be, it is a good idea to look at your personal values first.

Personal Core Values

Your personal core values influence the environment around you, and vice versa. However, by adopting the right core values, you can help shape the world around you in a positive way.

Personal core values should help you determine what is meaningful in life. Your core values should at the same time help guide you in the direction you want to go to fulfill your personal ambitions.

You can determine which of your personal core values are conducive to success by clearly defining your goals. Successful people will often hold specific core values that help them achieve their goals. Don’t be afraid to emulate the core beliefs of people you look up to.

Personal core values are by no means static. Your core values will evolve with time, as you grow as a person.

Your personal core values should also be fluid enough for you to adapt to new situations. Having frugality as a core value will not make very much sense when good investment opportunities come along. It might be one of the best company core values if you are running a small business. But your values might have to change as you expand.

Personal Core Values List

There are many examples of personal core values that you can draw upon. These include practicing patience, showing kindness, and speaking truthfully. Other personal core values include strong beliefs in justice, freedom, discipline, reliability, selflessness, and wisdom.

Here is an example list of personal core values you can be inspired by:

  • Religious beliefs
  • Family values
  • Being resourceful
  • Being frugal
  • Honesty is the best policy
  • Maintaining a healthy work/life balance
  • Committing to tasks
  • Achieving goals
  • Trusting others
  • Being independent
  • Being cooperative
best company core values
Time management is one of the best company core values.

Core Values of an Organization

The examples above show how personal core values can form part of the core values of an organization. Honesty, as well as discipline, are the best company core values, So as core values for any organization that wants to be successful.

By drawing up a list of your personal core values, you will already have an idea of what your company’s core ideas should be. It is best to be as precise as possible when formulating the core values of an organization.

“Making a difference” is a vague and ambiguous core value. What difference are you making? Is it good or bad? Where are you making it?

“Make a positive difference in the local environment” is a much more clearly defined core value.

Best Company Core Values

How do you determine what the best company core values are? By looking at what makes your company successful. Most clients will appreciate work being delivered on time, and to a high standard.

A company will ensure their repeat business by meeting these expect=ations. Therefore, the best company core values will include things like “meeting deadlines,” “delivering quality products,” and “being accountable.”

However, your clients are only part of your business. You most likely also have employees to take into consideration when creating your company core values. The core values of your company should also be conducive to worker morale, motivation, and team spirit.

Deciding on what your company core values will help you make the right recruitment decisions as well. Learning about your prospective employees’ personal core values will show you whether or not they are a good fit for your organization.

best company core values
Investing wisely is one of the best company core values.

Examples of Core Values in the Workplace

As with your personal core values, it is crucial that you define the core values of your workplace so as clearly as possible. Here is a list of examples of core values in the workplace:

  • A commitment to using renewable energy and reducing waste
  • A focus on creativity and innovation
  • Strong support of charitable causes
  • A commitment to building healthy communities in the local neighborhoods
  • Setting the industry standard for quality

A quick Google search will show you so many examples of core values in the workplace. However, it is not advisable to copy, and past the first and best case, you come across. Quality examples of core values by seeing who holds them and also how they have benefitted from them.

How to Write Core Values

It is essential to keep the audience in mind when writing up your company’s core values. Neither clients nor employees will remember them if they are too long or there are too many of them.

Your core values should, therefore, be clear, concise, and memorable. Your employees should be able to answer how the core values of your organization shape their work.

You should also consider whether the core values you decide on are values you can live up to. However, the core values of a company become meaningless if others don’t perceive them as real.

In addition to being achievable, the core values should also be implementable — we will get to this in the section below.

Finally, your company core values will also shape the culture of your company. Bear this in mind when writing them down, as it will impact on your work environment.

Implementing Company Values

The next step is implementing company values, so they are brought to life. Making your company values visually is so great way to remind yourself, your clients, and also your employees about them. There are so many ways you can make your company’s core values visual.

You can, for example, have them written on:

Making your company core values visual in such a way will ensure that they are at the forefront of everyone’s minds. It also doesn’t hurt to bring up the values during staff meetings and marketing campaigns.

Company Values that are Important

You can look to other successful companies to see what they think are the best company core values. Not all values will be equally important or useful to all businesses. An organization’s as a set of core values are often informed by the industry they work. Innovation, freedom, and creativity might be essential for tech startups. Law firms, on the other hand, might benefit more from core values like the attention to detail, perseverance, and accessibility. A construction company would probably want core values like reliability, stability, and quality.

Have a look at some of the companies below to get an idea what others have chosen as their core values.

Squarespace, for example, values the empowerment of individuals and optimizing towards one’s ideals.

Pinnacle Financial Partners have more straightforward values like “results,” “integrity” and “discipline.”

Hagerty values not only delivering on promises but also exceeding expectations.

The core values of these companies have helped deliver them results and have made them successful enterprises. You can improve your own company’s core values by using them as a guiding example. Listen to Steve Jobs describe his core values here:
2018 09 26 19h22 09

Core Values List and Definitions

As mentioned earlier, it is good to be clear and succinct when formulating your core values. That means a core value can be a short, but descriptive, sentence — or even just a word. Just make sure that if your core value is formulated with one word, so as that it is a very descriptive word. However, the best company core values avoid any misunderstandings. You will also make your life a lot easier by keeping it short and sweet. Short mission statements, as well as core values, fit nicely on visual materials, as described above.

Are you still stuck? So, we have compiled a core values list below to get you started:

  • Above and Beyond
  • Dependability
  • Acceptance
  • Accessibility
  • Determination
  • Informal   
  • Accomplishment
  • Innovation   
  • Accountability
  • Innovative  
  • Accuracy
  • Insightful
  • Reliability  
  • Inspiration   
  • Adaptability  
  • Integrity
  • Discipline
  • Resourcefulness
  • Diversity   
  • Respect for Others
  • Investment
  • Respect for the Individual
  • Responsibility  
  • Anti-Bureaucratic
  • Education
  • Leadership
  • Knowledge
  • Effectiveness
  • Elegance
  • Attention to Detail
  • Empathy
  • Empowering
  • Love
  • Beauty
  • Maximum Utilization
  • Belonging
  • Engagement
  • Attentiveness
  • Work-life balance


Don't forget to share this post!

Want to see more from Nonstop Signs?

We’ll send you emails with our latest and greatest posts—and some fun extras.