Best Blogs For Marketers
Where do you find the best marketing blog? The Internet is a vast space – some would say infinite. And while the ever-increasing amount of content available online can be difficult to sift through, the cream always rises to the top. Just like with a good marketing campaign, some blogs are simply better than others. We have found the cream of the crop for you, and hereby give you the Best Marketing Blogs.
Best Marketing Blog #1: Hubspot Marketing Blog
It is easy to wax lyrical about why HubSpot’s blog is one of the best marketing blogs out there. In marketing, social proof is incredibly valuable, and HubSpot has social proof in spades. No less than two million readers visit their marketing blog every month, and there is ample reason for that.
HubSpot’s Marketing Blog covers a broad range of topics, including social media, branding, leadership, sales, and of course inbound marketing. When you visit HubSpot’s Marketing Blog, you will be armed with a wealth of infographics, templates, guides, case studies, and opinions from leading experts.
Everything is driven by data, and it is a great place to learn about client attraction, lead conversion, and sales techniques. Led by Karla Cook and her team, HubSpot’s Marketing Blog is the go-to place for inbound marketing.
Best Marketing Blog #2: Buffer
For those concerned with social media marketing, Buffer has an amazing blog full of golden nuggets. Similar to HootSuite and other social media management tools, Buffer’s bread and butter is social media management and analysis.
No surprise, then, that the team has the expertise you need to optimize your social media marketing. Buffer’s blog covers social media strategies, how to analyze the data, and what the latest tools are. Because each social media platform is unique, with its own unique audience, Buffer has created step-by-step guides for how you make the most out of them.
Buffer’s blog is essential for any marketer or business looking to grow their social media audience and get the most out of their interactions with it.
Best Marketing Blog #3: Kissmetrics
As online marketing becomes increasingly sophisticated, it also becomes more friendly to data analysts. Most marketing tools and online platforms now make it incredibly easy for businesses to gather data about their audience.
But how to analyze the data is, of course, an entirely different issue. Kissmetrics is the place to go if you love marketing data. Kissmetrics is, coincidentally, also the place you need to go if you do not know anything about marketing data. But that is not all Kissmetrics cover on their blog.
Neil Patel and his team will also help you make your site more user-friendly, so your customers stay loyal to your brand or platform. If you want to know how to reach your target audience with ads in a world where everyone has an ad-blocker installed, then Kissmetrics is also a good place to start.
Best Marketing Blog #4: Content Marketing Institute
If you, like everyone else in marketing, recognize that content is king, then this is the marketing blog for you. The Content Marketing Institute states that their mission is “to advance the practice of content marketing, through online education, print, and in-person events.”
The founder behind the Content Marketing Institute, Joe Pulizzi, knows what he is talking about. In addition to being an accomplished content marketer himself, he is also an entrepreneur and the author of several books. Being prolific is key to being a good content creator, and the Content Marketing Institute does not slack on their content.
Every day you will be treated to a new post containing tips on copywriting and online marketing. In addition to that, you will also have access to some useful templates and marketing guides to help you get off to a good start.
Best Marketing Blog #5: Moz
Having great content, products, and services are of course crucial. But it will not do you any good unless people actually know about it. The weapon of choice for most consumers these days is Google, so ranking high on search engines is incredibly important.
For businesses looking to improve their SEO, few places cater better to this need than Moz. Their SEO and inbound marketing blog will give you “tips, tricks, and advice for improving websites and doing a better search, social, content, and brand marketing.”
If you are confused about the ever-changing ranking algorithm, Moz will clear up the confusion. Do you want to know how to get more clicks on your already high ranking website? Moz will also tell you that. If you are unsure about which links to include in your online content, Moz will have a guide for that.
The best part of it all is that Moz simplifies much of the technical language, so it becomes easy for everyone to understand.
Best Marketing Blog #6: Social Media Examiner
For those social media marketers who do not have enough in one blog (see Buffer above), Social Media Examiner is also an amazing resource. As a matter of fact, it is the world’s largest resource when it comes to social media marketing.
As with Buffer, Lisa D. Jenkins and her team share tips and advice on how to grow your audience, increase traffic and drive sales. The Social Media Examiner blog will help your business connect better with your customers and increase the engagement with them.
An example topic covered on this marketing blog is how to set a budget for your Facebook ads by working backward from your revenue target. The news side of Social Media Examiner covers the latest trends, case studies, events, and conferences, so you never miss out.
Best Marketing Blog #7: Unbounce
What happens when a potential client lands on your website? Do they stay? If so, for how long? And when they leave, why? Unbounce is the “Landing Page and Conversion Optimization Blog”, and will give you the answers to those questions.
They will also give you “expert advice to help you crush your next online marketing campaign.” The advice given by Oli Gardner and the Unbounce team is at times advanced and geared towards a technically minded audience. But do not let that put you off.
The Unbounce blog also contains useful tear-downs of other businesses’ landing pages, which will help you avoid common mistakes. Ultimately, Unbounce specializes in making sure that all the work you have put into attracting visitors to your site does not go to waste.
It is the go-to place for landing page optimization and conversion rate optimization. As a bonus, you can also find tips on PPC, content marketing, social media, and design.
Best Marketing Blog #8: Search Engine Watch
The SEO space is an ever-changing one. There is a myriad of things to consider in relation to your keywords, images, links, and tags. That is why sources like Search Engine Watch are invaluable for those looking to improve their ranking on sites like Google and Bing.
Not only does Search Engine Watch have useful guides and articles on how to optimize your website(s), but the blog also delivers the latest news so you never miss a beat. Whether you are on the lookout for new tools to improve your SEO with, or guidance on how to best spend your money on paid adverts, this blog covers all bases.
You will also learn how to analyze the wealth of data generated from all your online endeavors.
Best Marketing Blog #9: Duct Tape Marketing
As a small business owner, there are a lot of things to do, and chances are that you have to do most of them. Getting your head around marketing the product or service you have worked so hard on perfecting is time-consuming.
Fortunately, Duct Tape Marketing shaves down the amount of time you need to invest in learning marketing. If you are only just getting started on learning about marketing, this marketing blog is an invaluable source. You will not need to find a new marketing blog anytime soon, however.
Duct Tape Marketing is a blog you can grow with, as they also provide advanced techniques for the more seasoned marketers.
The man behind it, John Jantsch, is also a best-selling author, so you are in good hands. His community will also provide you with valuable webinars, podcasts, and e-books, all for the price of free.
Best Marketing Blog #10: Neil Patel
Neil Patel is a bit of a phenomenon. He has been featured in Forbes and Entrepreneur Magazine and has made the New York Times bestseller list. The reason for this is that he knows what he is talking about. And if you visit his blog, so will you.
In terms of content, Neil Patel’s blog is very well-rounded. It features splendid articles on social media marketing, SEO and link-building, and email marketing campaigns. But it also covers business organization and e-commerce.
As with Duct Tape Marketing, Neil Patel’s marketing blog has a dedicated community attached to it, where you can get answers to any questions you might have.
Want to know more?
If your thirst for knowledge has not been quenched by the above marketing blogs, maybe you should supplement with a few podcasts? Head over to Top 10 Best Marketing Podcasts.
How do you get noticed?
Indeed, online marketing is an important aspect of marketing your business. However, people do also venture outside every now and then. If nothing else, then to rest their eyes on something other than a brightly lit screen. Entice them with some cool banners, or why not stickers with your logo?
If you know of any marketing blogs we have not covered here that you feel deserve a mention, leave us a comment in the section below!
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