Latest Graphic Design Trends and Statistics Based on Market Research

Graphic design is becoming a must-know skill for business owners. In fact, business owners will recognize elements of graphic design in almost every aspect of a business. From branding to promotional items, to products and more, it pays to have a working knowledge of graphic design. If you prefer to learn by the numbers, then these graphic design statistics from 2018 are must-know figures. This is because the data collected here reveals important industry trends and even basic psychology!

Read further to see what the key industry stats have to say in the realm of graphic design this year, and what it could mean for your business.

Intro to Graphic Design Statistics

You may be wondering who would even take the time to collect statistics and data when it comes to graphic design. It might surprise you to know that key statistics in advertising and design have been collected for decades. In fact, these stats measure consumer feedback, reading habits, and even color perception! The result is data that can help designers, advertisers, and business owners appeal to the largest market possible. Everything from color selection to font choice has an impact.

If you want to know how advertisers use these tools to their advantage, then keep reading.

Key Graphic Design Statistics in Color Choice

Did you know that people associate certain colors with business success? It’s amazing. When small business owners look at a blue logo, over half of them will perceive the business as more successful. However, only 10% of small business owners will feel that way about a business with a purple logo (AYTM).

Check out the following four colors and what feelings they inspire in consumers.

Blue stands out from the pack as one of the most favored business colors. Basically, it represents business success, reliability, trust and security for most people. Here’s the design statistic breakdown for blue:

  • Small business owners (57%) associate blue with business success.  (AYTM)
  • Consumers rate blue highly for trust (34%), security (28%)  and reliability (43%). ( Apium Tech)

Red, orange and black also evoke strong associations when used in graphic design. Here are the statistics:

  • 76% of people associate red with speed. ( Apium Tech)
  • Black is the color for high quality (43%) and high tech (26%). ( Apium Tech)
  • Orange is an excellent color for fun (28%) and cheap (26%). ( Apium Tech)
  • Pantone Orange 021 is the favorite color of graphic designers (DesignWeek)

Key Graphic Design Statistics in Color Use

The choice of color you use is important, but it’s an important first step to use color at all! Using color in your graphic design has such a positive effect when it comes to improving readability and capturing your brand. In fact, graphic designers use color to hold readers’ attention longer!

  • 92.6 % of people say the visual dimension is the top factor affecting the purchase decision (Kissmetrics)
  • 80% of customers perceive brand enhancement by colors. ( Apium Tech)
  • Colored images hold attention 2 seconds more than black and white images. ( Apium Tech)
  • Color improves readership by 40%, learning (55%-78%) and more comprehension (73%). ( Apium Tech)
  • Colored ads enjoyed 40% more readership than plain ads. ( Apium Tech)
  • A signature color increases brand recognition by 80% (CrowdSpring)

Apium Tech, AYTM, Kissmetric, CrowdSpring, DesignWeek

Key Graphic Design Statistics in Text Use

Text (also known as font) selection is practically an art form in graphic design. In fact, it is! Typography is the study of fonts, texts and scripts and the artistic combination of two or more. There are some solid rules concerning font pairing that you should brush up on before picking out your texts. Once you do that, take a look at the industry trends concerning graphic design texts to help you get started:

  • There are over 90,000 typefaces available today, and more created daily (Color Lovers)
  • Helvetica is the most used typeface in graphic design. (Rasmussen College)
  • Most people only read no more than 20% of texts on a page (ConversionXL)
  • #1 complaints of readers are small font sizes and low contrast( ConversionXL)
  • Reading speed is increased when line spacing is set to 1.5 (Conversion XL)
  • in 2013, 61.5% websites use serif fonts, 36.5% uses san-serifs while the remaining use both (ConversionXL)
  • Sans-serif fonts are used in 51% of headings (ConversionXL)
  • Baskerville font may result in a 1.5% increase in agreement (ConversionXL)

Key Graphic Design Marketing Statistics

To be an effective graphic designer or advertiser, it’s important to understand key marketing stats and how they relate to design. Using data trends, you can find your potential customers where they’re at. Then, you can carefully position your branded message to gain the most visibility and traction possible. They say that first impressions count, and there may not be another industry where this more true than graphic design!

Social Media Marketing Statistics

 Learning to translate effective graphic design to social media is basically a must-know skill. After all, social media posts with images are a whopping 650% more engaging than text-only posts (Red Website Design). In fact, here are some other handy stats to know.

  • Facebook posts that contain images show an increased 250% more engagement ( Red Website Design)
  • Twitters posts with images are retweeted 150% more. ( Red Website Design)
  • Over 1.8 billion photos are uploaded to social media daily (Business Insider)

Graphic Design Logo Statistics

One of the most popular ways to generate income as a graphic designer is to concentrate on logo design. Since a logo is the first impression a business makes on a potential market, most are willing to pay well. In fact, most will pay over $100 at least even with the popularity of sites like Fiverr. Keep reading to find out just how much:

  • 67% of small businesses are willing to pay $300 for a logo ( Red Website Design)
  • 18% of small businesses will pay up to $1,000 (Red Website Design
  • It takes just 10 seconds to form a first impression of a brand logo (CrowdSpring)

Business Cards

Are you in an industry or a position where you receive a lot of business cards? Then you’ve probably got a love or hate relationship with them. However, business cards are one often overlooked place where graphic design is a good investment. Here are some key statistics concerning business cards and graphic design:

  • 2.5% increase in sales for every 2,000 business cards passed out. (Hyland Graphics)
  • 88% of business cards handed are discarded within a week (Hyland Graphics)
  • 64% of business cards are thrown because the recipient does not require immediate services. (Hyland Graphics)
  • A colored card last 10 times longer than a standard white card. (Hyland Graphics)

Website and Graphic Design

Websites and web platforms are another huge space where tasteful graphic design matters. Here are some key stats to know before diving into a new website design. In fact, knowing these statistics may help you generate more leads and grow your business with little effort!

  • Web users attention span is an average of 6.8 seconds( Red Website Design)
  • It takes only 50 microseconds to register a visual appeal. ( Red Website Design)
  • 94% of users leave a poorly design website.
  • Images increase information retention by up to 65%  ( Red Website Design)
  • 46.1% of people relate website design to the credibility of a company. ( Apium Tech)
  • 82.6% of graphic designers job requires web design (How Design)

Key Graphic Design Industry Statistics

So you’ve decided that graphic design is your target industry (whether as a business owner or an artist.) Next, it’s important to know what you’re getting yourself into. The graphic design industry is always growing and shifting with new technologies. In fact, print and publishing industries will decline. However, the industry is overall expected to grow by 7%. It follows that meaningful industry movement will most likely be happening online.

Additionally, there is plenty of opportunities to provide graphic design to small businesses. Actually, graphic design is rated very important to business success by 49% of small business owners!

If you’d like to know the figures behind graphic design industry growth, business, salary, and career, then keep reading!

Growth

  • The graphic design industry is predicted to grow 7% from 2015 – 2022 ( SoftwareFindr)
  • Graphic designers in traditional media like printing, newspaper, and publishing is expected to decline by 16% between 2015-2022 ( SoftwareFindr)
  • 29.1% of graphic design companies are in the United States (Hoovers)

Business

  • Out of 1,500 small businesses, 49% rated graphic design as very important to business success (AYTM)
  • 27% of small businesses engaged in-house graphic designers. (AYTM)
  • 21% of small businesses outsource to freelancers (AYTM)
  • Design-oriented companies have outperformed the S&P Index by 219% over 10 years. (Adobe)
  • Companies that encourage creativity enjoyed 1.5x greater market share. (Adobe)
  • 71% of companies create 10x the number of creative contents in 2015 than just a few years ago (Adobe)

Salary

  • Graphic designers earned an average of $44,150 (BrandonGaille)
  • Top 10% of graphic designers earned over $77,000 annually (BrandonGaille)
  • Bottom 10% of graphic designers take back $27,000 a year in salary (BrandonGaille)
  • Freelance graphic designers at Upwork charge an average of $30 per hour. (Design Founders)
  • 53.4% of graphic designers receive an average raise of $2,890 in 2014 (HowDesign)

Career

  • Graphic designers are self-employed -25% (BrandonGaille)
  • The US Market is expected to make 323,100 graphic designer jobs in 2018 (BrandonGaille)
  • 14% of graphic designers are in the manufacturing industry (SoftwareFindr)
  • California is the #1 state offering the most graphic design jobs and the highest pay.
  • Graphic designers work an average of 42 hours a week (HowDesign)
  • 11.4% of graphic designers are unemployed in 2013 (HowDesign)
  • 88% of graphic designers hold an undergraduate degree or higher (PrintMag)
  • 83% of graphic designers would recommend a career in the industry (PrintMag)
  • Hard work is the top factor (40.4%) for career growth in graphic design. (DesignWeek)
  • Only 55% of graphic designers are satisfied with their career (DesignWeek)

As businesses embrace a more visually engaged audience, graphic design is an increasing element for both companies and creative designers. In fact, graphic design statistics show that top graphic designers with proven skills will continue to be in demand. In fact, would you like to learn a few more numbers? Then check out our Trade Show Statistics Page here!

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