We don’t always work directly with the end-user of our product. In addition to the products we make that are sold on, we also work with graphic designers, marketing companies, and more. We are happy to work with companies to help create the stunning designs they create for their clients. In this case, we had the pleasure of producing wall graphics and signage solutions. For many businesses, signage is an afterthought. Think about the stores that you visit and ask yourself how many of them have a clear theme or design? Outside of the major brands, not a lot of them. Luckily, there are signage companies like us and businesses like our client, that are here to help you change that.
Hollis Brand Culture
Hollis Brand Culture isn’t a typical company. When a business is struggling to breakthrough or feels as though they may need a rebrand, they call HBC. They cultivate the strategy that will help you break out. Whether you work in hospitality, technology, education or well, just about anything, HBC can help you make your business better. They have a vastly experienced team, with every area covered. They take the time to research and analyze the competition in a bid to create the perfect strategy and look for businesses. It’s a deep-dive into the industry and it’s an investment that you won’t regret.
If you need help positioning yourself favorably in the market, then Hollis Brand Culture can definitely help. When you hire HBC, you will sit down and dive right into the process. They will ask a lot of questions, all to get a good feel for your business. This is a process that will assist them in determining what decisions are right to move forward.
For this project, HBC was working with the Snack Shack, located at the famous Mission Beach Boardwalk at popular San Diego County hot spot Belmont Park. HBC created the brand identity and their graphic designer designed the logos and graphics, too. It was up to us to bring them to life as they designed them. Consistency is so important in business, and that extends from your exterior signage through to the décor and signage within your business. HBC works hard to create a consistent theme and we help bring it to life. If you could use the services of Hollis Brand Culture, then check out their website to learn more about the services they offer, what they stand for, and their incredible team.
For smaller businesses, there might not be a budget for an investment like HBC. Don’t worry, there are still plenty of steps you can take to create consistency. The first step to consistency is creating signage that works for you and works with your business. Use a single logo on all of your signage, it’s important to establish your brand. You can’t do this is if you don’t solidify it at every opportunity. So, your storefront signage should feature the name of your business and/or logo (your logo may be intertwined with your business name, much like Snack Shack). Just be sure to choose a font that is easy to read in the size of text you have chosen. Additionally, ensure that the color of your text works with the rest of the design. You don’t want the name or logo to get lost in a sea of contrasting colors.
Beyond Signage Like Wall Graphics
Beyond signage, items like wall graphics can help establish atmosphere and create continuity with your brand. For example, Snack Shack has a tiki feel and uses a surfboard style of sign at the front of the business. They carry this through the business with a stunning Hawaiian style wall graphic. It helps create a simple, but effective, feel for the business. In addition to the continuity a wall graphic can create, it also covers up large areas of blank space. If you are just getting started and you don’t have a lot of products to display, wall graphics can help fill the space. It not only makes the space feel more welcoming and comfortable, it detracts from the emptiness of a space.
Wall graphics are available in custom sizes, so you can opt for full wall coverage. Or, you can create stunning wall murals to showcase your artistic side. This option is popular for tattoo parlors, piercing shops, art galleries, and a wide variety of other creative type businesses. We can also create wall decals of your company name or logo if you want to brand a blank wall. This is ideal for lobbies, shop floors, offices, training and meeting rooms.