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143 Print Marketing Statistics That Will Surprise You

Is digital marketing taking over print marketing? Not so, according to these print marketing statistics.

General

  • 56% of customers perceived print marketing as the most trustworthy amongst other avenues of marketing. (AllianceBusinessServices)
  • 82% of internet users trust print advertising when making a purchasing decision. (WebStrategies)
  • Print is 43% less annoying than the internet. (PrintIsBig)
  • Print is 59% more engaging than online articles. (PrintIsBig)
  • 96% of news reading is still in print. (PrintIsBig)
  • The global print industry is worth $765 billion more than the online advertising industry. (WBF)
  • Offline marketing results in 67% of all online searches in the US, with 39% of the searches result in sales. (B2CPrint)
  • Combining print with online and TV advertising delivers a 15% increase in brand awareness. (OnTheBayMagazine)
  • Magazines and newspapers have the highest ROI at 125% compared to other mediums. (AMA)
  • ⅓ of consumer’s purchasing decision is based solely on product packaging.
  • 10.6 million US jobs in 2007 rely on advertising mail. (PrintIsBig)

Print Media

Direct Mail

  • 76% of households read direct mail ads. (AllianceBusinessServices)
  • 39% of people tried a business for the first time because of direct mail advertising (AllianceBusinessServices)
  • Direct mail marketing yields a 13 to 1 investment ratio on average. (AllianceBusinessServices)
  • 92% of young shoppers prefer direct mail to aid buying decision. (AllianceBusinessServices)
  • Direct mail generates 78% of donations for non-profits organizations. (AllianceBusinessServices)
  • Every $167 spent on direct mail results in $2,095 sales of goods. (AllianceBusinessServices)
  • Direct mail marketing response rates increase by 14% since 2004. (AllianceBusinessServices)
  • 44% of customers visited the brand’s website after reading a direct mail advertisement. (AllianceBusinessServices)
  • 48% of people retain direct mail for future references. (AllianceBusinessServices)
  • 66% of direct mails are opened by consumers. (WebStrategies)
  • 82% of direct mails are read over a minute (WebStrategies)
  • 62% of users made a purchase within 3 months after reading a direct mail advertisement. (WebStrategies)
  • 62% of millennials compare prices with retail advertising inserts (WebStrategies)
  • 49% of millennials use retail advertising inserts to make shopping lists. (WebStrategies)
  • 70% of American find direct mail advertising more personal than online ads. (AllBusiness)
  • 31% of the US populations made a catalog purchase in 2016. (FitSmallBusiness)
  • Direct mail response rate is 37% higher than email marketing. (PrintIsBig)
  • 98% of consumers in the US get their mail on the same day of delivery and 77% check it immediately. (B2CPrint)
  • 70% of Americans prefer to read on paper, and 67% prefer print over digital. (B2CPrint)
  • Direct mail has a response rate of 4.4%, compared to 0.12% of email. (B2CPrint)
  • 79% of consumers develop a positive reaction immediately to a brand’s direct mail. (B2CPrint)
  • Online marketing campaigns that include catalog generate 163% more profits. (B2CPrint).
  • Buyers receiving print mail promoting online websites spend 13% more. (B2CPrint).
  • Direct mail in the US generated in incremental sales of $2.2 trillion in 2012. (PrintIsBig)
  • Including a person’s name and full color in direct mail increases response rate by 135%. (Compu-Mail)
  • Targeting customers on 1 to 1 basis increase response rate by at least 50%. (Compu-Mail).

Postcards

  • 52.5% of consumers read postcards, compared to the only ⅓ who read sales letters. (PsPrint)
  • 23.4% of consumers respond to postcards, while only 7.9% for letter-sized envelopes.(PsPrint)
  • Consumers are 46% are more likely to respond to repeat postcard mailing from companies they are familiar with. (PsPrint)
  • The cost-per-lead for postcards is $54.10. (PsPrint)
  • Postcards are the #1 marketing medium to be read or scanned. (PsPrint)

Newspaper

  • Newspaper advertising increases the effectiveness in the campaign of the following industry: finance (5.7 times), travel (3 times), retail (2.8 times), automotive (1.7 times), fast-moving consumer goods (1.2 times) (FitSmallBusiness)
  • 61% of consumers trust newspaper advertisements, compared to 42% for online. (JPLocalBusiness)
  • Newspaper advertisement increases the effectiveness of online advertising 4 times. (JPLocalBusiness)
  • 82% of consumers use the print coupons inserted in a newspaper.. (MansiMedia)
  • 70% of adults aged 18 and over prefer newspaper as the source of coupons. (MansiMedia)
  • An estimated 30,948,419 weekday newspapers and 33,9716,95 Sunday newspapers are in circulation in 2017. (PewResearchCenter)
  • More than 114 million adults read a daily or Sunday newspaper in print every week in the US. (INMA)
  • 37% of print newspaper readers have a household income of $75,000 or more. (INMA)
  • Print remains the most preferred platform (46%) for newspapers by US adults. (INMA)
  • 9 out of 10 newspaper readers take specific actions after reading pre-insert ads. (INMA)
  • A pharmaceutical company experienced a 22% increase in conversion after purchasing print ads across 5 publications in 6 months. (INMA)

Magazines

  • The magazine industry experience an increase of 20% of likes and follows from Instagram users in 2016. (OnTheBayMagazine)
  • 95% of people under 25 read magazines. (OnTheBayMagazine)
  • The average time spent on both print and digital magazines is 1 hour, compared to 15 seconds on a website. (OnTheBayMagazine)
  • 65 print magazines have enjoyed favorable growth for more than 100 years, and 185 have made it past 50. (OnTheBayMagazine)
  • Americans spend an average of 15 minutes reading a magazine on a daily basis in 2018. (Statista)
  • There are 7,216 magazines in circulation in the US. (Statista)
  • 113 new magazines were launched in 2015 (Statista)
  • Print magazine advertising spending is estimated at  $15.23 billion in 2018. (Statista)
  • ESPN The Magazine is #1 in terms of reach in the US. (Statista)
  • $12.5 billion was invested in consumer magazine advertising in 2016. (Statista)
  • In 2016, L’oreal was the biggest spender in magazine advertising in the US, investing $698.5 million. (Statista)
  • The magazine industry enjoys a performance growth of 6.2% in 2015. (C&EN)
  • Households with $150k income and above interact with magazines (both print and online) more than any other mediums. (C&EN)
  • In terms of ads receptivity, magazines scored 258 over 500, while the internet and TV scored 209 and 208 respectively. (PRWeb)
  • Magazines have a score of 308 over 500 in social interaction, followed by the TV at 291 and internet at 274. (PRWeb)
  • 60% of consumers agree that magazines ads allow for more detailed information. (PRWeb)
  • Magazines increase purchase intent by 5 times more than the internet or TV. (PRWeb)
  • For each $1 spent on advertising, 4.8 people are impacted on magazines, followed by TV (0.8) and internet (0.3). (PRWeb)
  • The entire magazine industry enjoys an audience growth of 6.2% in 2015. (Magazine Media)
  • Both audiences of weeklies and monthlies magazines grow more than 80% after 10 weeks from on sale date. (MagazineMedia)
  • Adults over 18 of age read an average of 8.6 issues in the past month. (MagazineMedia)
  • The median age of magazine readers is 47.1. (MagazineMedia)
  • For each dollar spent on magazines advertisement, an average return of $3.94 is expected. (MagazineMedia)
  • 61% of magazine readers take action regardless of the size or placement of the ads. (MagazineMedia)
  • Print magazines are #1 in reaching affluent, influential consumers. (MagazineMedia)
  • Devoted magazine readers accounted for $94 billion in annual automotive sales.  (MagazineMedia)
  • Magazines are #1 in encouraging consumer healthcare actions. (MagazineMedia)
  • Affluent magazine readers are likely to spend $5K to $10K on vacations. (MagazineMedia)

Billboard/Signage

  • 7 out of 10 consumers make buying decision when they are commuting. (FitSmallBusiness)
  • 30% of drivers visited a business after being prompted by a billboard.(FitSmallBusiness)
  • Signs attract 50% of start-up business’s new customers. (BrandonGaille)
  • 35% of passerby would miss your business without a sign. (BrandonGaille)
  • Adding a large pole sign of 144 sq ft. increases the profit of the fast food industry by 15.6% and retail industry by 8.6%. (BrandonGaille)
  • Adding one monument sign increase the profit of the fast food industry by 9.3%.
  • Adding two new directional signs increase the profit of the retail industry by 8.9%.
  • 85% of customers living within a 5-mile radius of a business will see a business sign 50-60 times a month. (BrandonGaille)
  • 17% of Best Buy walk-in customers did so because of a sign. (BrandonGaille)
  • 45% of customers stop on impulse at service stations, 40% at convenience markets and 40% at fast food restaurants.(BrandonGaille)
  • 13% to 20% of customers relocated each ear, which means potential new customers to be attracted by signages. (BrandonGaille)
  • 35% of customers learned about a new business by noticing it when passing by. (BrandonGaille)
  • A single on-site sign cost $0.02 per one-thousand views. (BrandonGaille)
  • 76% of American customers walked in on a new business simply because of its signage. (FedEx)
  • 68% of consumers bought a product or service after being attracted by a signage. (FedEx)
  • 3 out of 4 customers told someone else about a business based on a signage(FedEx).
  • 68 % of consumers and 90$ of small business owners agree that a store’s signage reflects the quality of products and services. (Fedex>)
  • 58% of consumers refused to enter a store with poorly made signage. (FedEx)
  • 60% of consumers wouldn’t enter a business premise that’s without a signage. (FedEx)
  • Consumers think that a business should have an average of 2-3 signage at its storefront.  (FedEx)
  • 60% of businesses who updated their signage experienced a 10% increase in sales. (SignItQuick)

Business Cards

  • 72% of people judge a business from their cards. (DigitalDoughnut)
  • 27 million business cards are printed daily. (CreditDonkey)
  • 2.5% sales increment is charted for every 2,000 business cards handed out. (CreditDonkey)
  • The average cost spent nationally on business cards is $194.(CreditDonkey)
  • A graphic designer charges an average of $68.50 for business cards design. (CreditDonkey)
  • The world’s most expensive business card, Black Astrum Signature Card, cost $1,500 per card. (CreditDonkey)
  • A standard business card measures 3.5” x 2”. (CreditDonkey)
  • 88% of business cards are discarded within a week. (CreditDonkey)
  • A colored card lasts 10x longer than a plain card. (Adobe)
  • 39% of people avoid doing business with someone with an unprofessional looking business card. (SilkCards)

Brochures

  • Brochures, maps and travel guides are the #1 in-market influence. (Bentley University)
  • 70% of tourists pick up brochures in-market. (Bentley University)
  • 95% of visitors picking up a brochure become aware of a business.  (Bentley University)
  • 83% of people intend to visit a business after viewing the brochure. (Bentley University)
  • 78% of people who picked up a brochure considers changing their travel plan.  (Bentley University)
  • 65% of tourists plan to purchase tickets and merchandises after picking up a brochure.  (Bentley University)
  • 43% of tourists share brochures with 3 or more companions. (Bentley University)
  • 32% of travelers picked brochures as the most trusted information source. (BrochureManagement)
  • 65% of tourists used brochure display racks during travel. (BrochureManagement)

Commerce

  • Professional printing services help 4 out of 5 small business owners in standing out from the competition. (SmallBizTrends)
  • 49% of business owners and consumers prefer the tangible characteristics of printed materials.(SmallBizTrends)
  • 85% of consumers prefer to shop with a business if it has custom printed materials like business cards, signs, flyers, and banners. (SmallBizTrends)
  • 90% of consumers associate the quality of print materials to the business itself. (SmallBizTrends)
  • 90% of consumers agreed that there is a need for print materials. (SmallBizTrends)
  • Almost 50% of millennials would print something professionally at least once a month. (SmallBizTrends)
  • 75% of small businesses combine print and online marketing effectively. (AllBusiness).
  • In 2017, the breakdown of print media platforms used by small businesses is direct mail (41%), Print Yellow Pages (29.4%), Newspapers (26.7%), Magazines (18.1%), Specific print directories (14.9%). (FitSmallBusiness)
  • Companies featured in print are 70% more likely to be remembered by consumers than online. (JPLocalBusiness)
  • Almost 60% of chief marketing officers agree that print marketing is a useful channel.  (WBF)
  • 62% of B2B shoppers trust print as a source of information the most. (WBF)
  • 76% of small businesses believe the ideal marketing strategy combines print and digital. (MarketingProfs)

If you enjoyed this, check out our Trade Show Statistics or Printing Industry Statistics Pages.

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