Tips For The Best Trade Show Booth Design
Trade shows can be one of the hardest marketing opportunities to get right for your brand, particularly when it comes to trade show booth design. When it comes to the crunch, you need to be able to draw customers to your stall above everyone else’s.
In a trade show space filled with dozens or even hundreds of stalls, it can seem like an almost impossible task to make your brand outshine the rest.
Of course, giveaways are a great way to make trade show attendees remember you, however, you still need to draw them to your stall first.
Trade show booth design is becoming an industry in itself, and they are becoming more and more elaborate each year, however you don’t need to spend a fortune trying to impress if you are smart about it. Like anything with branding, you need to show the brand and product exactly how your customers want to see it, and that is the hardest thing to create a temporary store, like at events.
Here are just some of the ways to make your booth stand out in the crowd at your next trade show event.
First Impressions are Everything
Inventive trade show stalls will give you an edge over your competitors. Not everyone is on a massive budget, but you can easily get attention by thinking outside the box. Even if you are a small business in a direct competition with global giants, the right trade show booth designs can get more attention than the big guys. Find a team who know what they are doing and work with them. Stand out, but stand out cleverly.
Make Your Stall Relevant To Your Ideal Customers
Your brand’s marketing plan should guide your decisions in this element. Your stall should attract the target market of who should be buying your product. Unfortunately, if you don’t have a solid marketing plan in place, you simply won’t know who your target market is. If this is the case, figuring out how to determine who your market is, becomes vital.
- Who will be buying your product?
- What are their challenges and frustrations?
- How will your product improve their lives?
Knowing who your customer is will undoubtedly help you to refine your trade show booth design choices to make sure that you attract the right people. The right people, of course, are the people who are more likely to use your service or buy your products.
Less Is More
Although it might be very tempting to use every type of marketing material known to man, sometimes less is more. Cleverly used minimal marketing material can often be a more attractive option for attendees than a site with 8 or 9 different types of banners hanging all over the place. Utilize the right materials to create the most inviting option for your brand.
Stick to one persuasive hook, whether it is your amazing brand or the amazing product you are promoting. Use crisp and fresh-looking colors that will draw the right attention to your brand. Too much chaotic colors can send your ideal customers in the other direction from your stall. Keep your stall controlled, yet bold and welcoming.
Lighting is a vital element to creating the right mood for your trade show booth design. With bad lighting, all your hard work leading up to this moment can be wasted in an instant. Backlit signage, and drawing the lighting (and attention) to the branding is an element you should prioritize. Shapes, colors, and brightness generate immediate interest to your stall. Limit your lighting to specific focal points to draw the eye to it. There are 1000’s of great lighting options on Amazon.
Your brand should be reflected by the types of materials you use for your trade show booth design. This doesn’t mean you need to spend a fortune creating a masterpiece for your stall, so keep it relevant, be creative and make it unique. Doing something different to everyone else will create a talking point, and will organically attract people to your brand.
Make Your Product The Star
This might seem pretty obvious, however, there are so many ways you can miss the mark when it comes to showcasing your product how people want to see it. Most trade show exhibitors are more focused on getting attention through the set up of the stall and actually, lose the momentum that the product should have. Always remember that the reason you are there is your product. It’s your products’ big chance to get out there in the marketplace, and you need to give it the attention it deserves. Your product is great, your stall is getting attention, now all you need to do is sell it to your new customers.
If you have an interactive product, make this a stand out feature of the stall. If your product is available in small sample options, make the free samples a talking point. Be clever about how you distribute your free samples. Make the process interesting for the attendees, rather than a simple free handout as they walk by. Using the right printed materials is just the start when it comes to promoting your product. Packaging and presentation are the keys to getting return business.
If you are heading to your first trade show and are looking to be creative but stick to a budget there are a few tips to help you achieve this.
Use the right visual mediums to generate the interest
Clear and concise messages work best. Get the attention of attendees with equal parts of practicality and creativity for your booth. There are several eye-catching options to assist your success in attracting the desired attention.
Banners and Stands – Retractable banners are one of the most effective trade show marketing materials around.
Table Throws – Custom printed table throws are a great option for adding branding in a subtle, and cost-effective way to your stand. Tablecloths allow you to print them with images of your branding and products.
Clever Signage –Signage is important for your brand, and it should be simple and effective. You want to stick to a budget, and signage that can be used over and over again may have an upfront cost but will pay for itself in the long run.
Pop up displays – Pop up displays are available in a range of sizes and can stand on either the floor or on tabletops. Tension fabric pop up displays are a really good option for your backdrop and can be printed with vibrant, full-color graphics.
Hanging banners – Hanging banners are typically hung from ceilings to take full advantage of the space above your trade show booth. Hanging banners are offered in 3D circles, rectangles, and cubes, and will draw people from a distance to your branding.
Correct Use of Colors In Your Trade Show Booth Design
The coloring of your booth is very important, and when it comes to your brand, you need to have everything consistent with your brand image. Different colors can prompt responses from people. It’s common knowledge that yellow and red are hunger triggers – which is the reasoning behind the coloring of the famous golden arches.
You should choose colors for your stall that draw people in. If you don’t know about this complex creative trade show booth design aspect, fear not. We have a team available to help you choose your color schemes for the right reasons. Be true to your branding and think very hard about your color choices.
Use of Text / Copywriting
Although colors and the visual aspects of the trade show booth you use will draw the attention of the people you want to see you, once they are there, you need to be able to keep them there. The text and copywriting in your branding messages, your product descriptions, and marketing materials are of vital importance. You can have the most attractive booth at the trade show, but if there are grammatical errors or spelling mistakes in your product material, it looks unprofessional and you may lose customers before you get them.
Have all the relevant information in an easy to view position. Most people will walk around with their cellphone in hand, so using floor signs can help guide their attention away from their mobile devices and onto your product information. Keep the most vital information between waist height and eye height so people can read and see it with ease.
Portable Displays for Trade Show Booth Design
Setting up at a trade show can often take days. So if you have a lot of product or brand signage, make sure it is easily movable to save yourself some time. If you are giving away products, the logistics in covering the bases for this task is huge. So you don’t want to be adding to the stress by having to build or install hard to use displays. Using easily portable signage and stands will make trade show life a lot easier. Also this will enhance your trade show booth design.
The Importance Of Storage
When you are designing your booth it important that you create storage space for your products and marketing materials. So that you don’t need to leave your booth constantly to go and grab more from your car. It’s very difficult to utilize a booth space to be able to store massive amounts of products and other materials. Hence, use the space very wisely. Make sure anything not being used is hidden from view to help you retain a professional appearance at all times.
First impressions are everything, so make sure you impress in every way possible with a great trade show booth design.