Our customizable rack cards are vertical advertising cards. You can mostly find them at restaurants, hotels, rest-stops, clinics, theatres, spas, sports events, bakeries, supermarkets, markets, hospitals, trade shows, exhibitions, offices, entertainment venues, and other social places. They are an excellent form of marketing material. It shares an appropriate amount of information about your business in the best way possible. The standard rack card sizes vary from 4″ x 9″ up to 8.5″ x 3.5″. They are available in run sizes up to 25,000. You can display your customized rack cards in places having the daily traffic; it may serve as a handout. Their convenient size makes them easily fit in display stands and brochure racks.
Rack Cards Uses
In the entertainment industry, they are useful to promote music, artists, videos, movies, and plays. It is essential to tell the target audience what to expect from the specific events or entertainment. You can do this with some visual images, text and a summary at the time of promoting upcoming events. The design should match the tone of the game, formal or informal. You may want to consider tear off cards if you plan to use coupons.
If the rack card is for catering purposes, the menu can set to a full-color print or black and white. The service menu will be able to showcase all the services offered by your company, business or hotel. In the example of a hotel, it is essential to have a food rack menu for the restaurant and a service menu that showcases room service or spa options, the hotel rooms, conference room, and recreational avenues. Your hotel rack cards can act as reference sources for any visitor.
These serve as a great way to advertise your relaxation business. Your clients can easily read from your menu to see the available options.
For the food rack card, it is essential to use creative coloring that will attract people to your outlets. Our design team have plenty of experience and can assist with your designs or create them completely for you.
A bakery rack card is essential for any catering business. That acts as a portfolio for the kind of cakes, bread or muffins that the bakery shop offers. Your customers can easily read from your menu to see the available options.
Rack cards are an excellent option for tourism purposes. Having a section of the rack cards with maps and local information is ideal for event centers and tours.
You can use business these for gift vouchers, coupons, and certificates having your branding, logos and business information & other features. Rack cards can be easily inserted into gift packages, and add to marketing campaigns for new products, upcoming sales, and offers to make your customers aware.
A salon rack card helps prospective clients become aware of what your business is offering. If it suits their preference, they will be convinced to come and get the services. Your customers can easily read from your rack card menu to see the available options.
Rack cards can be useful for special occasions including Christmas, weddings, Easter and all other events. Printing customized rack cards for your business is a great way to personalize your message to your customers and clients all year around.
Importance of using rack cards over other printed marketing tools
Rack cards include particular material and allow your business to highlight essential elements of sales strategies uniquely. It provides allowances explaining services or products to prospective clients.
Flexible and can be adjusted easily
They aid in giving a story, depending on the needs of the audience. If they are meaningful, many people will take their time to go through them and even act as a referral source. These can be customizable to print whatever material you wish your customers and clients to see.
Rack cards can be scalable according to the need, budget, and purpose. It works as an effective marketing strategy for various reasons. Using custom rack cards can help meet your marketing needs easily.
They help in drawing attention to the company’s quality products and services. You can easily showcase amazing things about your business most directly and efficiently possible. They are the perfect addition to any existing marketing campaign. Creating a new attack on their own can be useful. They are very simple to distribute.
Tips on how to make the most of customized rack card printing
To make your rack card to serve the purpose it should, you need to keep some things in mind at the time of choosing the design.
- The front side should be as simple as possible. It means having an enticing headline and tagline, straight to the point. Make a great first impression!
- The back side should be useful to communicate the key benefits and additional relevant information. Make it simple to read, yet informative
- You should be sure of your target audience, speak their language and use words they can easily relate to.
- The images that you provide for the designer should be inspirational, attractive and relevant to what you are showcasing. Make sure that they are high-quality to ensure they print well.
- You should have a section to direct your audience on what to do next. Include contact information or event dates.
The text should be easy to read, have beautiful graphics, eye-catching images. The paper should have a nice texture, clear call to action message and make sure the color combination is epic. Our professional design team is available seven days a week to create your customized rack cards for your business.
How we go about rack card design and printing
The rack card stocks we use for customized rack cards are in the range of 80 to 120, or 10pt to 16pt. The coated stock is usually smooth with satin, glossy or matte finish. If an additional surface coating is needed varnish, aqueous or UV may be used.
The various paper stock options include: 14pt glossy cover, 15pt glossy cover (one-sided), 16pt Glossy cover, 80= Gloss cover, 100= matte cover, 14pt uncoated cover, 14pt cream uncoated cover, Glossy UV Coated, Aqueous coat, Spot UV, 32pt Mod card, 22pt Gloss laminated, Silk Laminated, Velvet lamination, Inline Foil, 14pt uncoated, uncoated linen, and gloss cover.
The actual rack card design and printing
Step 1: Our standard rack card sizes vary from 4″ x 9″ rack card printing up to 8.5″ x 3.5″ rack card printing. We can custom make rack cards to your requirements. By determining the size, we can focus on the content and place them to make the critical information visible.
Step 2: At Nonstop Signs, we are aware that the color, graphics, and images on the card are what draw the target audience’s attention. We can maximize the use of the colors chosen and imagery to ensure within one second a prospective customer notices and picks up the card.
Step 3: Rack cards being a high-touch marketing tool, will have a design as a way to promote your brand to its best ability. That is possible with the use of your branding and logos. Your company’s name and all the images that relate to the marketing campaign. We make sure the visuals are at the top of the rack card. Smart imaging can create curiosity about your brand.
Step 4: Your information will design in a simple and effective format that will have attention and campaign priorities at the top of the list of visibility.
Step 5: By the revolution of technology we can use QR codes on the cards to help traffic to your website or online promotions. We can ensure the web address and contact details are available for ease of communication.
Why Choose Us
We deal with designing and printing eye-catching rack cards to serve their purpose. If you have your design, we can incorporate it into the print paper and ensure we make beautiful cards for your needs. We are aware that they need to be concise and visually arresting. That’s why we have perfected the art over the years to make sure our clients are satisfied.
We make sure that they reach the required audience in an atmosphere where a prospective customer’s attention pulls in different directions. It works as an excellent marketing strategy if used in the right way. We use eco-friendly material that won’t pose a threat to the environment at whatever stage.